In the latest Market Knowledge, Lyndsay Malchuk explores the surprising connection between Hollywood and Wall Street. From billion dollar media mergers and streaming wars to artificial intelligence, live sports, and the 2026 FIFA World Cup, discover why investors should be paying closer attention to the entertainment industry.
As consumer behaviour changes, capital follows. This piece examines how media companies are repositioning themselves, why premium live sports have become one of the world’s most valuable assets, and what it all could mean for investors.

The next time you see a headline about Hollywood, don’t ask yourself whether it’s an entertainment story. Ask yourself whether it’s really a capital markets story wearing an entertainment headline. If you want to see the full podcast with Brian Balthazar it is here: https://www.youtube.com/watch?v=16uyunoW734